A new fast-change graphics service has launched, bringing new opportunities for on-vehicle advertising in the van sector.
The new service, dubbed AdVantage, allows advertising campaigns on light commercial vehicles to be changed regularly, creating a new means of marketing promotions on an ad-hoc basis.
While van liveries are in themselves nothing new, branding specialist Mediafleet said its new AdVantage service brings a whole new advertising medium due to the ability for rapid installation, which could help companies run short-term marketing campaigns at low cost and with minimal disruption.
It works by using Mediafleet’s internal design resource to initially define areas of generic static branding and areas for replaceable graphics.
Whenever the customer wants to make a change, the fitting is carried out by a nationwide network of fitters to agreed timings. If no current campaign is needed, the flexible space can be used for normal branding.
Alongside the nationwide fitting service, the new service is also the result of developments in graphics vinyls for vans that enable such flexibility.
Barnaby Smith, managing director, at Mediafleet, explained: “In terms of on-vehicle graphics, vans are often described as mobile billboards but real billboards are regularly changed. AdVantage allows that to happen to commercial vehicles for the first time.
“For all kinds of companies that run periodic marketing campaigns, this is an excellent new opportunity. The possibilities could range from fashion to events and short term promotions on products and services stretching from television to broadband. It is very flexible.”
The new service is already said to be seeing a lot of interest from existing and potential Mediafleet customers. Smith added: “There’s a definite buzz.”