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Fiat Professional appoints new country manager for UK

Alejandro Noriega has been appointed to the role of country manager for Fiat Professional in the UK, with the remit of developing fleet business and sales.

He brings 18 years’ experience within the Fiat group, of which 11 have been spent working specifically with the Fiat Professional brand. He was most recently managing director of Fiat Chrysler Automobiles in the Netherlands.

“I am very much looking forward to this new challenge,” he commented. “Fiat Professional is one of the major players within the commercial vehicle community in the UK and I am excited about its future. The company is clearly evolving and I look forward to growing our market share in the industry, helped by our current line-up, in the coming months and years.”

Steve Zanlunghi, managing director at FCA UK, added: “I am excited to welcome Alejandro not only to Fiat Professional in the UK, but also to the Fiat Chrysler UK leadership team. He arrives at a good time as we prepare to launch three new or refreshed vehicles in the Fiat Professional line-up, and I am confident Alejandro will make a big difference to the business, and wish him well in his new role.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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