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Fleet Alliance to target larger fleets under appointment of Rob Wentworth-James

Wentworth-James joins the vehicle funding and fleet management specialist from Newport Pagnell-based fleet management specialist, CLM, where he worked for the previous 17 years, including as head of sales and marketing. Prior to this, he was employed by GE Capital Fleet Services as the new business manager of the Key Accounts team. 

In his new role at Fleet Alliance, Wentworth-James will be tasked with enhancing the company’s fleet management capability and targeting larger fleets than the company has previously targeted. Fleet Alliance’s rapid growth has come largely through the SME sector, although in recent years it has been successful in the corporate market where it has achieved a number of major contract wins with leading national companies including Gala Coral, Pets at Home and Europa Support Services. 

While Fleet Alliance has traditionally provided fleet management for leased vehicles, this new expansion will also include the development of maintenance management services for outright purchase fleets. Clients will also be able to take advantage of leveraged cost savings gained through Fleet Alliance’s purchasing power. 

Wentworth-James will join the Fleet Alliance executive board of directors and report to managing director Martin Brown, who said: ‘We are thrilled to have appointed someone with Rob’s experience and expertise to head up our push into the corporate fleet management arena. 

‘Whilst we have achieved some notable successes in the corporate sector, it is our intention to expand our capabilities and offer maintenance management on a pay-as-you-go basis for those companies that are looking to reduce their maintenance costs, without increasing their administration. 

‘At the same time, we will continue to provide funding for companies that wish to lease their vehicles through our current panel of funders. This will allow us to offer our clients the very best of both worlds,’ he added. 

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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