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FleetCheck strikes affinity deal with RED Driver Training

FleetCheck has signed a new affinity deal with RED Driver Training, supporting its customers with increasing demand for training.

L-R: Ian McIntosh, CEO, RED Driver Training and Peter Golding, managing director, FleetCheck

The deal will help tackle the HGV driver shortage, while also addressing the increasing level of interest in training from fleets of all kinds, in particular due to the pandemic.

Peter Golding, managing director at fleet management software firm FleetCheck, said the training would help existing drivers to improve their performance while also providing pre-recruitment assessments on new candidates.

“Our customer base is increasingly asking for us for help and advice when it comes to these types of services, which is why we have looked to this new affinity deal.”

The offer negotiated for FleetCheck customers includes a free consultation designed to help fleets identify the best type of driver training to help with their issues.

“Through the data we collect with our software, we are able to help transport managers gain an understanding of which drivers may potentially benefit from training and RED’s expertise can then show the types of solutions available and the best course of action.

“We’re big believers in driver training as a risk management tool because we see its positive effects over time across our user base, and we are delighted to be able to negotiate this arrangement and confident that RED will deliver for our users.”

Golding added that while the driver shortage was affecting HGV operators most acutely, there was also an increasing level of interest in training from fleets of all kinds.

“This is something that very much appears to be a post-pandemic trend, with many fleets that have been placed under high levels of stress – such as those delivering front line services – realising that drivers may need assistance.”

Ian McIntosh, CEO, RED Driver Training, said: “FleetCheck has a very wide range of customers, covering everything from cars to the largest and most specialised commercial vehicles, and we are well-placed to deliver services to meet all of their needs. Like us, they are a company with a genuine commitment to a risk management culture, and we are very pleased to have arrived at this new agreement.”

FleetCheck now has five affinity agreements in place with major service providers, ranging from auction services to driver training and maintenance to MoT tests, and further deals are due to be announced in the near future.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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