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Fleets increasingly turning to vehicle wraps

The firm says that not only are wraps faster to apply and more cost effective than painted finishes but they can be easily removed when vehicles are sold or returned at the end of a lease. 

The company says a typical example is the colour change and graphics for a Mercedes Sprinter for a company supplying electrical services to the exhibition industry, where eye-catching design was the key criteria.

The vehicle was wrapped in 3M 1080 gloss anthracite with text created in 3M 50 Series orange and white gloss, using a vector based design.

Leading Edge Creative’s managing director Matthew Evans said: ‘We were asked to use our client’s existing logo and to create a design that was in keeping with their website. At the same time they wanted something that would stand out; and that is why the metallic material was selected.’ 

Another example is the 10 vehicles that were wrapped for a fire company’s re-branding, where Leading Edge designed to budget in order to give the customer best value and good design. Here, a partial wrap was created with 3M 1080 and 3M 50 Series, again using a vector-based design. 

‘For vehicle wraps, we find that 3M 1080 colour change wrapping film and 3M 50 Series offers a particularly effective combination that gives us a flexible range of options, as well as giving a superior finish,’ continued Evans. ‘In addition, all our fitters are 3M Authorised Vehicle Wrappers.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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