Organised by not-for-profit organisation TyreSafe, this year’s month-long campaign will be raising awareness about the importance of driving on tyres with adequate tread depth, and after the wettest winter on record, will include essential advice about minimising the risk of aquaplaning.
‘The weather last winter was truly treacherous and at times like these, it’s essential that your tyres are safe and legal,’ said Stuart Jackson, chairman, TyreSafe. ‘This October we’ll be working hard to remind drivers about this by asking them to take the 20p test or to visit a local retailer for a free tyre safety check. However, we can only achieve so much on our own and I’d like to call upon as many organisations as possible to join us in raising awareness during the month and help make it the most successful tyre safety month to date.
The campaign materials available to supporters include leaflets, posters, as well as digital assets such as an animation and video demonstrating the dangers of aquaplaning.
TyreSafe has also launched a dedicated campaign microsite with a host of other resources including a series of case studies from previous campaigns, highlighting how partners have developed successful local community initiatives which have helped to significantly boost the campaign’s reach and effectiveness.
‘October may still seem like a while away, but you can be sure it will be here before you know it,’ concluded Jackson. ‘By ordering your materials today, you can be sure to receive them in good time so that you can plan some fantastic, high-impact activity in and around your own business.’
To register for your tyre safety month campaign materials, visit www.tyresafe.org or call 01787 226995.
