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Ford Drive subscription service aids van fleets with electric switch

Business owners and fleets can now subscribe to Ford E-Transit vehicles on a monthly basis through the Ford Drive subscription venture.

Ford Drive enables businesses to test the real-world suitability of the E-Transit without a long-term commitment

Showcased at the CV Show, the flexible solution enables businesses to size up or down their fleets as needed while also testing the real-world suitability of EVs without the commitment of buying a vehicle.

Launched last year, the fully maintained subscription service is now available across Ford’s range of vans and pickup trucks – including the E-Transit – and provides a transparent price with a full service, maintenance and repair plan. This includes all components, tyres and breakdowns, as well as access to other Ford Pro perks such as mobile servicing.

Vehicles are available from centrally held stock for quick delivery to a location of your choice – with a one-month minimum commitment and only two weeks’ return notice.

This makes Ford Drive perfect for businesses needing a stop-gap vehicle, customers who are cautious about buying an electric vehicle or those who want flexibility in their fleet size. Additionally, the included services, flexibility and zero deposit makes it a preferable option to purchasing for many companies that want to avoid using capital and who need to manage financial risk in their business.

Richard Balch, director at Ford Drive UK, said: “For many businesses there are a unique mix of challenges that need to be resolved before they can be confident that an EV is a good investment for their business. Ford Drive gives a simple way for them to effectively try before they buy. At the same point, the flexibility and services included in our subscription model also make for a compelling longer-term proposition as some customers are already finding out.”

Ford Drive is already proving popular with fleets seeking a simple and flexible approach, along with customers wanting to add the E-Transit to their fleet to experience for the first time how their business might need to work differently with electric vehicles.

Louise Le Besnerais, transport manager at First Mile, said: “We’re looking at leasing over buying because we would financially not be able to buy all these vehicles, especially as electric vehicles are so much more expensive than diesels. We decided to go with Ford Drive because they were the most flexible and that’s helped us be able to electrify our fleet a lot faster… We now already have 10 electric vehicles which we weren’t planning to achieve until the end of 2026.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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