Ford is opening a direct sales channel for trade parts including for non-Ford cars and vans.
Launching from this summer, the network of 84 Parts Plus centres will supply Ford and Motorcraft parts as well as the Omnicraft range, which launched last year to bring competitively priced, quality components for all major UK brands.
Parts will be supplied via a distribution service and customers will also be able to take advice from product experts including technical support on how to repair Ford vehicles.
The centres will be run by the carmaker under the helm of newly appointed Parts Plus operations director Richard Allott, who joins from Ford Retail.
Carlos Ovilo, customer service director Ford of Britain, said: “Providing all customers with a professional and dedicated service is a key priority and this exciting initiative enables us to move our already successful wholesale offering to the next level.
“We are delighted to welcome Richard Allott to lead the implementation of the project – he brings with him a wealth of operating experience in this sector and we look forward to the insights and leadership he brings to the launch and Parts Plus.”
