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FORS partners with Project EDWARD to drive road safety standards

FORS, the Fleet Operator Recognition Scheme, is joining forces with Project EDWARD to promote road safety standards.

Project EDWARD and FORS will work together to raise awareness of the important role fleet operators have to play within the road safety arena

Project EDWARD, which stands for ‘Every Day Without a Road Death’, champions the essential work being carried out UK-wide to support road safety. It promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

The partnership will see the two road safety advocates work together to raise awareness of the important role fleet operators have to play within the road safety arena. In particular, FORS will promote Project EDWARD’s 2023 theme of ‘Safer Mobility, Everyone’s Responsibility’ to its community of over 4,700 accredited operators; encouraging fleet organisations to get involved and spread the word.

FORS concession director Ian Henderson said: “One of the most fundamental elements of FORS is the desire to raise road safety standards and support operators in their aim to follow best practice. Project EDWARD’s commitment to road safety closely mirrors our mission and aspirations, so we felt it was important we became involved as a strategic partner.”

Project EDWARD runs a ‘Week of Action’ every year, which invites leaders in road safety to join a national road trip visiting those companies, schemes and individuals who are going above and beyond in their commitment to improving road safety. This year’s campaign takes place from 15 to 19 May and will once again showcase leading initiatives through a programme of daily broadcasts, webinars, social media content and media engagement activity.

James Luckhurst, founder of Project EDWARD, said: “We are delighted to be working with FORS in 2023. Our aim is to improve road safety measures for every road user, as this year’s theme ‘Safer Mobility, Everyone’s Responsibility’ demonstrates. Through FORS we can extend our national reach thanks to its Accredited Operator network. We hope this partnership will allow us to get closer to some of the excellent initiatives commercial fleets are already implementing and raise awareness of how much can still be achieved.”

FORS has also deepened its ties with the CLOCS (Construction Logistics and Community Safety) scheme and was recently appointed as a Strategic Partner, following a decade as a CLOCS Champion. The Strategic Partner initiative enables FORS to identify opportunities for promoting CLOCS initiatives and other key activities to its network. FORS will also work with other members of the CLOCS Strategic Partnership, providing resources and expertise to promote the safety of vulnerable road users, such as pedestrians and cyclists.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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