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Fraikin creates two new posts to support growth plans

Fraikin has strengthened its leadership team with the creation of two new posts as it looks to grow the business further.

James Walker has been appointed Fraikin's new commercial director
James Walker has been appointed Fraikin’s new commercial director

Announced as the business celebrates its 40th anniversary in the UK market, the new appointments see James Walker join as commercial director while Danny Alexander is named as head of transformation.

Walker brings with him more than 18 years’ experience within the commercial vehicle contract hire, rental, fleet management and asset finance sectors – most recently with Ryder, where he was sales director from 2013 to 2018.

He commented: “With the commercial vehicle and supply chain market moving towards new vehicle technologies, increasing data integration and changing regulatory environments, this was a fantastic opportunity to play a leading role in what is an extremely exciting time for the supply chain sector.”

Meanwhile transformation and innovation specialist Danny Alexander has spent the last five years working in management consultancy with PA Consulting Group and Adam Smith International. Previously he spent 10 years as an Army Officer in the infantry.

In his new role, he will identify areas where Fraikin can make positive changes to its business, with a focus on new initiatives aimed at unlocking additional value for customers, including key innovation partnerships with product developers, trade groups and associations.

Danny Alexander has joined Fraikin as head of transformation
Danny Alexander has joined Fraikin as head of transformation

He continued: “Part of my role involves looking closely at the longer term technological changes that will affect the automotive sector, such as automation, and how we maximise its potential in a way that’s right for Fraikin and our customers. Another area of focus is the way customers and suppliers interact with Fraikin as we become an ever more online world, and the opportunity to achieve cost savings and efficiency gains for our customers in the process.”

Both Walker and Alexander will be based at Fraikin’s head office in Coventry, reporting directly to Ed Cowell, CEO.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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