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Fresh produce grower expands deliveries with Maxoptra

Isle of Wight-based firm The Tomato Stall is expanding its deliveries across the country using dynamic route planning and scheduling software from Maxoptra.

Fresh produce grower expands deliveries with Maxoptra
Fresh produce grower expands deliveries with Maxoptra

The south coast grower waits until its tomatoes are fully ripened on the vine for the best possible flavour, making it vital that its produce arrives at market stalls, shop shelves and restaurant kitchens across the UK in the optimum condition.

The firm, first founded in 2007, recently deployed the Maxoptra cloud-based solution, which it says is helping save time and money, enabling it to plan efficient routes and get an understanding of the actual cost of individual deliveries. In particular the software is helping with planning deliveries in central London, which previously posed difficulties due to tight delivery windows and uncertain driving conditions, and also facilitates the scheduling of driver breaks within the delivery schedule. It also helps with the production of comprehensive driver manifests.

“Even at this early stage, Maxoptra is giving us a return on investment,” said Kai Westmore, logistics manager at The Tomato Stall. “The drivers’ manifest feature is an excellent addition and is saving considerable time communicating with drivers about their routes. Looking ahead, we expect Maxoptra will help us to realise further savings and efficiencies while reducing the environmental impact of our mobile operation.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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