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Fresh produce supplier picks Mercedes-Benz

The family-owned company has reported a major increase in turnover in the last five years, after embarking on a strategy of expansion through acquisition – it recently completed the purchase of another business, in Pontypool. 

Within the last 12 months Peter Broughton has also bought nine new vehicles from Euro Commercials. First to arrive were a quartet of 3.5-tonne Sprinter 316 CDIs with refrigerated conversions. These were followed by two 7.5-tonne FUSO Canter 7C15s – Mercedes-Benz Dealers also sell and support the Japanese light truck range – a pair of 15-tonne Atego 1524s and a 26-tonne Axor 2533L. 

All of its new trucks are fitted with insulated curtainside bodies by Transload, of Andover, Hampshire, and wear striking new liveries designed by Martin Hopkins Partnership, of Cardiff, each of which illustrates a different, mouth-watering product from the Peter Broughton range. The vans are similarly sign-written. 

The latest arrivals have lined up alongside nine more commercial vehicles.

‘We’ve bought other makes in the past,’ said Nicholas Broughton, joint managing director with his brother David. ‘But we’re now favouring Mercedes-Benz and will be looking to upgrade the remainder of the fleet with more vehicles from Euro Commercials over the next few years.’ 

‘Mercedes-Benz vehicles enjoy an unrivalled reputation for reliability, durability and quality, as well as offering highly competitive whole-life running costs,’ continued Broughton. 

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