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FTA showcases Live Drive Pro driver improvement solution at CV Show

Said to be capable of cutting accident rates by up to 50% and reducing fuel bills by as over 10%, Live Drive Pro is based on Lightfoot’s real-time in-vehicle driver coaching technology.

The device has been designed for easy fitment and uses verbal and visual LED alerts to improve driving style ‘in the moment’ leading to enhanced driver safety, great fuel efficiency, reduced vehicle wear and tear, lower insurance premiums and reduced CO2 emissions. Alan Richardson, FTA’s head of membership, commented: “FTA has worked with Lightfoot to provide Live Drive Pro to our members, as we’re convinced that its real-time interactive in-vehicle support provides the best all-round driver improvement solution in the market.

“By delivering real time coaching Live Drive Pro enables drivers to instantly and consistently drive more efficiency, optimising their own safety in the process. In reducing incidents of over acceleration or harsh manoeuvres, Live Drive Pro has a key role to play in reducing ‘at-fault’ accidents too. That in turn means less need for retrospective intervention by fleet managers and that results in a less stressed, safer and happier driving force.” Live Drive Pro works on the ‘three strikes and you’re out’ principle. The first two warnings are confidential, between Live Drive Pro and the driver, and will disappear when driving style improves. It’s only on the third warning that a violation will be recorded and fed back to managers. Live Drive Pro also provides a vehicle tracking option, enabling fleets to track their assets, optimise their operations and keep their personnel secure.

Martin Kadhim, director at Lightfoot, said: “We are delighted that the FTA has chosen Lightfoot to power Live Drive Pro, giving its members access to a radically different approach to telematics.

“By empowering the driver to change their own behaviour and by delivering real-time, all-of-the-time coaching through Live Drive Pro, FTA members can help their drivers become significantly safer and more efficient, cutting fuel bills, accidents, wear and tear, CO2 emissions and the volume of data that fleet managers have to contend with. It’s a win, win situation for all involved.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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