The programme has been designed specifically for retailers to manage their used tyre disposal in line with industry best practice guidelines and help promote these green credentials to motorists.
The initiative is being supported by Motor Codes, the government-backed self-regulatory body for the motor industry, as well as the Independent Garage Association’s "Trust My Garage" scheme. The Environment Agency has also been heavily involved in the development and is giving its full backing.
Retailers signing up to the scheme will receive annual certification which demonstrates their commitment and a range of educational materials. A new website has also been launched which includes a postcode-driven search facility to help retailers find a local collector and a list of garages that are signed up to the Responsible Retailer programme.
Since 2006, under the Landfill Directive, it has been illegal to send waste tyres to landfill. The UK’s voluntary recycling scheme accounts for around 80% of used tyres, but many tyres are still abandoned, illegally stored or exported making them the Environment Agency’s fourth top risk in terms of illegal waste site types.
Mat Crocker, head of Illegal Waste at the Environment Agency, commented on the launch of the scheme: 'Illegal disposal of tyres, including the burning of tyres, can result in significant pollution of the environment and misery for people living nearby. The Environment Agency welcomes this initiative that will better inform tyre retailers, support legitimate business and make it harder for criminals to dispose of tyres illegally.'
More information about the Responsible Retailer programme can be found at www.tyrerecovery.org.uk