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GBA opts again for Mercedes-Benz Sprinters

The Preston-based company runs a large fleet of Sprinters, supplied by Dealer Ciceley Commercials, 45 of which are new 316CDI Long models.

The latest batch of Sprinters wear a smart new vinyl wrap livery and replace previous vehicles. 

Managing director David Birkbeck said: “When we started out we chose Mercedes-Benz vehicles because of their excellent reputation for robust reliability. They’ve proved to be every bit as tough and dependable as we’d hoped, taking high mileages in their stride.” 

GBA Services’ new vehicles will frequently be assigned to urgent ‘line-stopper’ deliveries, which entail delivering consignments to factories as quickly as possible, so production lines do not grind to a halt. 

“When your customer has an entire assembly line waiting for your arrival, you can’t afford to send a vehicle that might break down on the way,” asserted Birkbeck. “That’s why we put our trust in the Sprinter.” 

Mercedes-Benz Vans also come with an array of active and passive features as standard. GBA Services has enhanced the specification of its latest vehicles still further by choosing the optional Driving Assistance Package, which includes Collision Prevention Assist, Lane Keeping Assist, Blind Spot Assist and High Beam Assist. 

“Van operators may not be subject to the same level of legislation as those in the heavy truck sector but I see no reason why we shouldn’t observe equally high standards when it comes to safety,” continued Birkbeck. “We’re highly conscious of our duty of care not only to our own employees but also to other road users, so provide our staff with the very best equipment.” 

Also standard with all Mercedes-Benz Vans is the manufacturer’s MobiloVan emergency breakdown scheme, which provides comprehensive back-up cover throughout Europe. 

“Our drivers cover most of the Continent and although our Sprinters have never let us down, the fact that Mercedes-Benz breakdown cover is never more than a single phone call away gives us complete peace of mind,” added Birkbeck. “We’ve also built up a great relationship with the team at Ciceley Commercials, who undertake all our scheduled maintenance – we now consider them to be partners in our success.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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