A new campaign that aims to tackle the logistics industry’s long-term recruitment issues and ensure future talent has launched.
Part of the Government’s Future of Freight plan, the ‘Generation Logistics’ initiative will raise awareness of an industry often overlooked by those seeking employment and challenge their pre-conceptions about what working in logistics can offer.
It’s sponsored by the Department for Transport alongside companies from all sides of the industry and follows research that reveals 90% of the population have never considered working in our industry, yet it employs over 2.6 million people.
Phil Roe, president of Logistics UK which has been leading the development of the campaign, explained: “At a time when recruitment of new staff has never been more difficult, this campaign will lift the lid on the opportunities which logistics has on offer and encourage workers of all ages to investigate the careers which our businesses can provide.”
The campaign will initially focus on young adults aged 16-24 years, but will then target other potential employee groups, including career switchers and maternity- or paternity-leave returners.
The new platform will highlight the many benefits of working in the industry and outline how logistics roles can, and do, meet the highest priorities of the next generation of workers.
The online hub includes resources, learning materials and job openings, alongside partnerships with leading industry bodies, trade associations and vital core businesses across all freight modes. including Amazon, DHL, Stobart and Tesco Plc.
Phil Roe continued: “The pandemic shone a light on the logistics industry, underlining the importance of our staff as key workers and the critical role our sector plays in everyday life. With that in mind, it’s crucial we do all we can to engage with the next generation right now to encourage them to bring their talents to our industry. We are hoping to puncture some of the myths around the sector, and provide a clear, practical pathway for those who want to explore whether a career in logistics could be for them – from truck drivers through to data scientists, robotics engineers and everything in-between.”
Transport Minister Karl Mccartney said: “The Generation Logistics campaign, backed by Government funding, will support the sector to grow from strength to strength, helping to recruit and retain a skilled workforce and shift perceptions of the industry. I’d encourage people from all walks of life to seriously consider kickstarting a rewarding and exciting career in logistics right now, with a wide range of opportunities on offer.”
For more information about the campaign, please visit: www.generationlogistics.org. Those interested in becoming a Generation Logistics sponsor, please visit https://logistics.org.uk/generation-logistics.
