Generation Logistics, the government-backed awareness campaign tackling the recruitment crisis facing the logistics sector, is launching the very first Generation Logistics Week.
Taking place from 24 to 28 June 2024, the campaign week will focus on engaging educators and students, and raising awareness of the profession as a career option.
The initiative will host a range of educational activities throughout the five days, each one supported by the campaign’s sponsors, including CEVA Logistics, GXO and Tesco. Pre-recorded podcasts will be available for teachers and education professionals to use in class, complemented by video case studies featuring young professionals sharing their career journeys, an ambassador recruitment webinar with STEM Learning, and a sector-facing recruitment webinar.
Bethany Windsor, programme director of Generation Logistics, said: “We are so excited to see Generation Logistics Week come to life for the very first time. With plenty of activities taking place during the week for educators and students alike, including in-person and online events, pre-recorded webinars and video case studies telling their story, we’re confident that it will reach the right people and highlight the breadth of opportunities that are available for young people within the sector.”
Generation Logistics Week will feature a virtual careers fair for young people to learn more about the roles available within the sector. Alongside virtual efforts, there will also be three in-person events taking place, with the first backed by Malcolm Logistics in Scotland and the remaining two supported by Maersk in Liverpool and Felixstowe ports.
An online Education Hub is also available for teachers and education professionals to use before, during and after the week, providing information to help inform students about the opportunities available in the sector. Educationhub.generationlogistics.org is a free, online downloadable library of curriculum-relevant materials for teachers and career advisors from KS3 to KS5, designed to communicate the role of logistics in the modern world and the breadth of opportunities available to future employees.
Windsor continued: “By targeting teachers and education professionals directly, Generation Logistics is aiming to bring awareness of logistics as a career option to young people at a much earlier stage in the consideration process, starting in the classroom.
“Generation Logistics Week and the Education Hub will support teachers and career advisors to bring the career path of logistics into the classroom, to inspire the next generation of talent and showcase the vast opportunities in logistics.”
The awareness week is part of a series of new initiatives to help bridge the skills gap and future-proof the next generation’s talent pipeline.
Since launching in August 2022, the Generation Logistics campaign has improved positive perceptions of working in the sector by 140%, according to analysis.
