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Geotab wins second Prince Michael award for international road safety

Geotab has won the Prince Michael International Road Safety Award in the Technologies for the Safe System category for the second year in a row.

Geotab has been recognised for its transformative telematics solutions that are improving road safety globally

The accolade recognises Geotab’s work to significantly reduce road incidents worldwide through transformative telematics solutions.

The Prince Michael International Road Safety Awards, established in 1987, celebrate  organisations and innovations advancing road safety globally.

Geotab has made significant strides in enhancing driver safety across diverse industries; one of its customers achieved a 90% reduction in high-risk driver ratios and a 60% decrease in collisions since 2017.

Geotab’s recent 2024 State of Commercial Transportation study found that fleets using Geotab’s safety features have also shown a 40% reduction in collision rates.

Aaron Jarvis, associate vice president, sales and business development, EMEA at Geotab, said: “Receiving this award for the second year in a row affirms our ongoing commitment to leveraging technology for safer roads. You can’t manage what you can’t measure, so we are dedicated to empowering fleet managers with the information they need to make effective improvements.

“Our solutions provide actionable insights that support the management and predictability of safety issues, while ensuring diver and community safety.”

By integrating real-time data insights, Geotab’s comprehensive solutions extend beyond individual driver performance, focusing on optimising fleet management through efficient route planning, maintenance monitoring, and compliance assurance, contributing to safer roads and enhanced reliability across the fleet industry.

The annual ceremony for the Prince Michael International Road Safety Awards will take place at the Savoy in London on 10 December 2024, with approximately 300 guests attending including HRH Prince Michael of Kent, the road safety minister and international leading road safety professionals.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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