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Global Go! shares the love ahead of Valentine’s Day with livery switch

National rental provider Global Go! has updated its daily rental fleet with an additional six vans liveried to remind motorists about this Friday’s Valentine’s Day.

Global Go!’s Valentine’s Day livery on its new Mercedes Sprinter vans has been well received by customers

The Mercedes-Benz Sprinter panel vans see the traditional burgundy of the Global Go! logo replaced with the colour pink, with additional red love hearts and some ‘do’s and don’ts’ when it comes to gifts ideas for loved ones.

The vans have already been well received by customers, as explained by marketing manager Hannah Jones: “We wanted to have a bit of fun with our brand imagery and try to bring a smile to motorists’ faces as they travel on our roads this week. The vans are eye-catching, and we’ve already had several photos and videos sent to us from members of the public who have seen it; so overall, we are very pleased with the result.”

She added: “Our rental teams like the colour switch so much that we are going to run them for the rest of the year without the specific rear message!”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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