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Green fleet aspirations now higher priority than safety and cost savings, finds new study

Sustainability and carbon reduction is now the number one business priority for almost half of UK commercial vehicle operators.

A total of 45% of CV fleets said the need to decarbonise was their number one business priority

The new research from Bridgestone and Webfleet Solutions found that 45% of CV fleets said the need to decarbonise was their main concern, topping both the digital transformation of fleet processes (cited by 42% of decision-makers) and driver safety (37%), with the same number prioritising cost reduction.

But despite net zero commitments, fleets believe it will be more than eight years before their fleets are fully carbon-neutral – 7.5 years for HGV operators and 8.7 years for van fleets – according to the study among 300 fleet decision-makers.

A total of 43% of HGV operators plan to invest in alternative fuel vehicles over the next 12 months, while 36% of van fleets plan to introduce electric vehicles. Almost two in five fleets (39%) will purchase energy-efficient tyres.

Andrea Manenti, vice president north region, Bridgestone EMIA

“These findings embody the generation-defining zeitgeist of climate change, with the road transport industry at the very epicentre of our collective efforts to secure a more sustainable future,” said Andrea Manenti, vice president north region, Bridgestone EMIA.

“Strategic action is being spurred not only by regulation, but by increasing recognition that the cost of buying, operating and maintaining EVs – their total cost of ownership (TCO) – is now typically lower than for fossil-fuelled equivalents.”

While the impetus to decarbonise is driven by business considerations, there’s also strong personal motivations, with 61% of decision-makers wanting to protect their health, that of their family and the next generation.

To accelerate the transition, three in five (60%) have called for greater financial support and guidance from government.

“Decarbonising a vehicle fleet and making the electric transition can represent a significant change management undertaking,” commented Beverley Wise, regional director UK and Ireland, Webfleet Solutions.

“Ultra-low emission vehicle adoption is being incentivised with a range of measures, including a two-year extension to the plug-in van and truck grants – but operators clearly feel more must be done.

“As government seeks to meet this challenge, the ecosystems of advice, shared knowledge and guidance – from support and consultancy groups to online resources, dedicated forums and events – will continue to grow.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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