GSF Car Parts has added a second Sealey branded van to its fleet following the success of the original trial.
As with the first van, which launched around 12 months ago, the new long wheelbase Citroen Relay is co-branded with ‘Garage Essentials’ and the Sealey livery to help sell the growing automotive tools range.
The latest van also incorporates the logos of The Parts Alliance and the other member businesses, and offers a mobile viewing and demonstration experience, with over 500 of Sealey’s best-selling lines, built-in heating and a TV for video demonstrations.
Rather than sell off the van, orders are made with the local branch on account for next day delivery.
“We found the Sealey van a successful addition last year,” said John Wright, GSF’s head of garage equipment and customer development. “There’s still no substitute for actually seeing products, so it’s a great way of helping customers.
“To be honest we’ve been inundated with requests from branches wanting the van to work in their areas, hence the need for another one!”
