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GSF Car Parts expands Sealey partnership with second branded van

GSF Car Parts has added a second Sealey branded van to its fleet following the success of the original trial.

The new long wheelbase Citroen Relay is co-branded with a striking livery.

As with the first van, which launched around 12 months ago, the new long wheelbase Citroen Relay is co-branded with ‘Garage Essentials’ and the Sealey livery to help sell the growing automotive tools range.

The latest van also incorporates the logos of The Parts Alliance and the other member businesses, and offers a mobile viewing and demonstration experience, with over 500 of Sealey’s best-selling lines, built-in heating and a TV for video demonstrations.

Rather than sell off the van, orders are made with the local branch on account for next day delivery.

“We found the Sealey van a successful addition last year,” said John Wright, GSF’s head of garage equipment and customer development. “There’s still no substitute for actually seeing products, so it’s a great way of helping customers.

“To be honest we’ve been inundated with requests from branches wanting the van to work in their areas, hence the need for another one!”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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