Halfords is installing Webfleet connected fleet management technology on its mobile fleet to spearhead a major driver safety initiative.
It’s deploying the solution across the 700-strong fleet for its Halfords Mobile Expert and Halfords Commercial operations, which deliver mobile tyre services, including fitting and tyre repairs, to thousands of customers every day.
The integrated video and driver behaviour solution will provide a holistic approach to cutting fuel costs while enhancing safety.
“With such a large fleet, it’s critical that our technicians out on the road are driving responsibly and respectably at all times,” explained Karl Baker, operations director at Halfords Mobile Expert.
“Webfleet has enabled us to bring all our tracking and driver management tools together into one easy-to-use system. The technology has been configurable to our needs, which has made the switchover seamless.”
Webfleet’s OptiDrive driver behaviour functionality will help reduce speeding and other unsafe driving events, such as harsh braking or cornering. OptiDrive scores will be used to incentivise and reward safe-driving technicians – and to help those that fall below a set standard to improve, through driver training.
“We are also aiming to cut fuel spend by reducing idling time and to keep a lid on insurance premiums and excesses by sharing demonstrable proof of safer driving with our insurers,” added Baker.
Webfleet’s integrated CAM 50 road- and driver-facing cameras will also provide critical insights. The AI-enabled technology tracks mobile phone usage and risky driving behaviour, alerting technicians in real time to safeguard them from potential accidents.
“We’re delighted to see Halfords put their trust in Webfleet to deliver real, tangible results,” added Beverley Wise, Webfleet regional director for Bridgestone Mobility Solutions.
“Protecting a brand extends out from product conception all the way to delivery – including respectful and safe driving. This combined video and driver behaviour solution is a win-win, helping to protect both drivers and brand reputation.”
