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Hannah Foods deploys Maxoptra route optimisation software

The cloud-based route planning system will be used to plan the firm’s fleet of 19 vehicles, which more than 100,000 temperature-controlled deliveries a year.

“Focusing strongly on customer service, we have built up an enviable reputation as a reliable and responsive supplier, with a wide range of products on offer and knowledgeable and friendly staff,” commented Gary Hannah, director of Hannah Foods. “However, if we fail to deliver what the customer has ordered, when they have ordered it, then we are failing in our customer service promise. This is why it was so important for us to select the right software supplier for our business.”

The software is also expected to help the firm realise operational efficiencies, reduce mileage and provide additional control of costs, facilitating future business growth.

The Maxoptra Distribution solution will integrate with the company’s TomTom vehicle telematics solution, supplied by G-Force Communications, and the CRM solution from SAP.

“Maxoptra will allow us to efficiently plan our daily delivery schedules, automatically taking into account the specific requirements of our customers and the transit specifications of the goods they have ordered. Using Maxoptra, we will improve fleet utilisation, which in turn will help us reduce mileage, control costs, react to changing requirements and provide the building blocks for ongoing expansion of the business,” added Gary Hannah.


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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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