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Herd Group powers new fleet solution with Jaama Key2 system

The Herd Group has deployed Jaama’s Key2 asset management system to run its nationwide van rental fleet and power new Herd Connect SME service.

Jaama’s Key2 asset management system is being used by Herd to run its nationwide van rental fleet and power its new Herd Connect SME service

The group runs a rapidly expanding 2,000-strong vehicle fleet but has also now branched out to offer its new Herd Connect Brilliant Fleet Management, providing SMEs with an end-to-end system aimed at reducing the burden of in-house van fleet administration.

Herd was looking for a solution to manage all aspects of its business, including vehicle rental fleet bookings, acquisition, management and disposal, financial accounts and workshop management.

It selected Jaama’s Key2 after a competitive tender.

“Key2 quickly proved that its modular design enabled us to adopt a single system to manage all aspects of our business which was extremely important. Herd Group has its own vehicle and business needs, we also need to seamlessly on-board new franchisees and power our new SME vehicle management proposition,” explained Mike Cooke, Herd Group’s head of fleet.

Helping to ensure Herd’s core van fleet remain safe and compliant, Key2 provides a complete fleet picture at all times whilst being flexible enough to set different parameters for each customer, including recharges.

Jaama also worked in partnership to develop Herd Connect which is the group’s new vehicle management proposition for SMEs and smaller fleets.

Aimed at both car and LCV operators, Herd Group’s cloud-based customer dashboard provides real-time information to its customers across areas from vehicle allocation and utilisation tracking, through to driver, vehicle and lease management, and accident and fuel management.

Jaama’s MyVehicle App enables drivers to carry out vehicle inspections and log defects via their smart phones, which is fully integrated into the Key2 fleet management system.

Cooke said: “Herd Connect effectively becomes a fleet department for customers that do not have resource in place to proactively manage drivers and vehicles themselves. It saves on resource and costs and takes the administrative pain away from running vehicles. Key2 has been pivotal to the launch of Herd Connect and provides us with a market-leading service for our customers,” he added.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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