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Hitachi Capital enhances daily rental proposition

The vehicle finance and leasing specialist says it has built on its daily rental business proposition whilst simultaneously driving growth over the last 12 months. 

Under its new focus, the firm will concentrate on delivering a consultative partnership to more effectively control customers spending and costs when it comes to daily rental for any type of vehicle, from company car to HGV.

The strengthened offering has three distinct key elements; focusing on providing greater value for money through increased monitoring and management of customers’ daily rental activity; reducing CO2 emissions in order to cut costs and satisfy increasing CSR requirements, and finally, reducing the number of rental days, which will impact directly on the overall costs.

The change has been overseen by head of rental solutions Kathleen Whittam who, since joining Hitachi Capital last year, has achieved a 4% overall business growth against a backdrop of providing a more efficient solution for customers by cutting the length of rental periods.

The refocus comes as Hitachi Capital’s fleetondemand cloud-based daily rental system approaches its first year in service. The service enables customers to book hire vehicles over the internet at any time of the day, speeding up the entire rental process.

Whittam commented: ‘Having invested in building and strengthening our new proposition, we have secured our future in the rental market. The success already seen from Hitachi Capital’s proposition highlights the necessity to maintain a clear focus on customer needs, with businesses still very conscious of getting the most value for money possible. Our focus now is to continue to get closer to our customers to deliver against their needs whilst simultaneously growing the business.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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