Mercedes-Benz Vans UK has named Iain Forsyth as its managing director, effective from 1 March 2025.
Forsyth will be responsible for the strategic development of the van business in the UK, as well as the digitalisation of key value streams, and will take over from Robert Veit, who has managed the UK arm of the business since May 2021.
Forsyth is currently the director of vans – marketing, product management & upfitter management – at Mercedes-Benz USA. In this position, he oversees critical aspects of the brand’s van business, including product strategy, marketing initiatives and partnerships.
He joined Mercedes-Benz USA in 2020 as senior manager of strategic fleet, having previously held various leadership roles at Mercedes-Benz Canada – where he demonstrated expertise in both the Passenger Car and Vans divisions.
Prior to joining Mercedes-Benz Canada in 2011, Forsyth held numerous positions at other global automotive organisations – working across marketing, sales planning, incentives and product management.
Forsyth commented: “Robert and the team have done an excellent job in the UK, and I want to continue that success.
“I’ve learnt a lot from my time working in the North American market, and I’m looking forward to using that experience to drive exceptional results over here. I can’t wait to get started.”
Klaus Rehkugler, head of sales & marketing at Mercedes-Benz Vans, said: “We’re really looking forward to welcoming Iain to the UK team. His strategic mindset, collaborative approach, and deep understanding of the automotive industry position him perfectly to lead Mercedes-Benz Vans UK to continued success in the competitive commercial vehicle market.”
