A free guide delivering detailed content on in-vehicle driving assistance features is now available for drivers and fleet managers.
The online guide has been launched by IAM RoadSmart in collaboration with the Hi-Drive project campaign and gives detailed information about existing and emerging technology in vehicles.
The information describes how many of the main features of advanced driver assistance systems (ADAS) work, and covers concerns drivers may have around using automated systems.
The initiative has launched to inform drivers about the difference between driving aids and semi-autonomous features, increasing awareness of how such systems can improve road safety and mobility while also reducing confusion about their capabilities.
The content is supported by informative project visuals and videos explaining the different stages of automation from Hi-Drive; a research project co-funded by the European Union’s Horizon 2020 Programme to address the challenges of high automation.
The materials also advise drivers on dashboard warning systems they might see illuminated and actions that should be undertaken to prevent mechanical problems.
IAM RoadSmart has been implementing the Hi-Drive User Education media campaign media campaign to raise awareness about the different driver support features and automated driving functions that exist in today’s vehicles on both UK and European roads.
Driver error is the leading cause of fatalities on roads and underlines the need for better awareness and understanding of technology that can assist in reducing potentially lethal mistakes.
While many drivers now have ADAS systems in their vehicles, substantial numbers rarely or never use them.
Research conducted by IAM RoadSmart for its 2024 Road Safety Report found a third of drivers (34%) said they never use adaptive cruise control despite their vehicle having it. A quarter (25%) say they use it often with 16% saying they rarely use it.
IAM RoadSmart Commercial spokesperson Gary Bates said: “With more advanced technology being installed into new vehicles, it’s never been more important for drivers and fleet managers to have a greater understanding of the systems that can reduce collisions. Many of these systems will also make driving a less stressful experience so it will help drivers and fleet operators better manage their journeys.”
Justyna Beckmann, EU projects manager at FIA Region I and leader of the Hi-Drive User Campaign, said: “Automated driving could offer a wide range of opportunities for mobility, safety and the environment. However, it is important that users understand the benefits and limitations of existing ADAS and automated driving features in their vehicles. This will help increase user engagement with the technology while ensuring safe driving.
The content can be found on the IAM Commercial website and will be available for the next 12 months.
