Ascend Broking is to offset carbon generated by new clients who take out an insurance policy.
The business, which has a specialist motor fleet division, has tied up with environmental charity More Trees and pledged to help plant a tree for every policy and every vehicle that it insures during 2021.
The offer, open to van fleets as well as haulage firms and bus and coach operators, is expected to lead to the planting of around 10,000 trees. These will be planted in global locations of need, initially in Kenya, Madagascar and Haiti.
In Kenya, the support will assist the Kijabe Forest Trust, which plants forests that help channel water, support communities and act as a home for wildlife.
In Madagascar, the charitable donation will help local and tribal communities to re-forest a local area crucial for biodiversity and conservation.
Local farmers in Haiti will be part of the third project to benefit in the first wave. Tree planting will help protect watersheds and improve food security and supply, regenerating just a very small part of what used to be one of the largest single wooded places on the planet.
Ascend Broking managing director Matthew Collins said: “It is vital that we act to save and replace trees and, by working with non-profit organisation More Trees, and then with non-profit organisations worldwide, we can do that. We are delighted to be involved and to able to offer such a huge commitment to environmental protection.”
