Rosie’s Bakes, a commercial bakery based in Northern Ireland, is keeping drivers safe while streamlining its operations with a new integrated fleet technology solution.
It’s partnered with Inseego and Pocket Box to adopt a telematics-enabled fleet management solution across its 29-strong commercial fleet. This includes temperature-controlled vehicles, which handle the delivery of traditional baked goods, ready meals and snacks to over 300 convenience stores.
The Inseego telematics system incorporates front- and rear-facing vehicle cameras, sat nav and two-way messaging to provide an effective way of tracking, monitoring and communicating with vehicles and drivers.
It means Rosie’s Bakes can now upload routes and drop details to an in-cab device for each shift with the aim of reducing delivery miles, improving service levels and providing a safer alternative so drivers are not tempted to use their mobile phones.
The fleet and video telematics solution ensures that Rosie’s Bakes has complete peace of mind that its drivers are safe and acting responsibly, especially as many are working alone, from the early hours of the morning across remote locations. The company not only gets exact location and status information in the event of a collision or breakdown, but also access to insight regarding near misses and driver behaviour to gain a detailed understanding of fleet risk.
Meanwhile, the Inseego software has been integrated with Pocket Box Fleet, so live data – such as mileage, utilisation and driving styles – can be shared to further automate and simplify vehicle and driver management processes. All essential vehicle and driver records – plus supporting documentation – are stored electronically on the system, so Rosie’s Bakes can keep on top of key renewal dates and quickly access information whenever and wherever it is needed. The Pocket Box Fleet app also allows drivers to electronically complete vehicle checks and sign a declaration form that they are fit and eligible to drive.
Lynne Murphy, sales & marketing manager at Rosie’s Bakes, said the Inseego and Pocket Box software interaction enables the company to keep on top of all fleet-related tasks, making the management of drivers and vehicles much easier and more effective.
She went on: “The Pocket Box software has already proved to be an invaluable tool during a recent HSE inspection, where we were able to quickly share any requested information and show that we had all our driver and vehicle records and documentation in one place, with a complete audit trail. It made the entire procedure stress free and we were subsequently praised for the quality of our improved fleet health and safety processes and systems.”
