Keith Child, marketing director at Isuzu Truck UK, commented: ‘Facebook and Twitter are important marketing tools for any business, and we are eager to establish ourselves across such diverse and influential mediums. Facebook, Twitter, YouTube and LinkedIn are making it a lot easier for manufacturers to discuss their products with both new and existing customers, and we can’t wait to see how this new initiative develops over the next year or two.’
Child added: ‘We have been working closely with our creative agency King & Tuke on the design and implementation of our new social media strategy over the past six months or so, and are excited to be expanding the scope of the Isuzu Truck UK brand into the digital arena. For a company as focused on customer care as we are, social media gives us another opportunity to listen to our customers, and ensure we are responding to their needs.’