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Isuzu UK launches new pickup trade-in campaign

Isuzu UK has introduced a new incentive programme to encourage UK pickup owners to part-exchange their current vehicle.

The retail campaign enables drivers to trade up to the latest D-Max

The retail campaign runs for the first 100 days of 2024 and enables drivers to trade up to the newest D-Max on the market, including the workaday D-Max Utility and the top-of-the-range V-Cross models. These offer features such as a 3.5-tonne towing capacity, one-tonne payload and a five-year/125,000-mile warranty.

Customers can also stay connected and entertained with the latest infotainment systems, navigation tools and smart connectivity features, plus safety features said to be best in class and a maximum five-star NCAP rating.

George Wallis, head of marketing at Isuzu UK, said: “Due to a hugely successful 2023, quality used pick-up stocks are low going into 2024. This gives UK pickup owners the opportunity to maximise their trade-in and trade up to a new Isuzu D-Max.

“Being the pickup professionals, we are happy to retail any used model. Running the campaign for 100 days provides a long enough window for to replenish our used pickup stocks and for customers to take advantage of a great part-ex deal, so it’s a win-win situation.”

Part-ex vehicles must be a pickup and be under seven years old for a stronger part-ex value. Further details are here.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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