Isuzu UK has announced the renewal of its partnership with the Welsh Rugby Union (WRU) as the Official Supplier for the years 2023 to 2025.
This collaboration further strengthens Isuzu’s commitment to supporting the sport of rugby and reinforces its dedication to the Welsh community.
Over the past years, Isuzu UK has been an integral part of the rugby community in Wales, enabling the team to deliver rugby activities across the country. As part of the partnership, Isuzu will supply and deliver a substantial fleet of Isuzu D-Max pickups, which will play a crucial role in supporting the WRU’s community department. These vehicles will facilitate the delivery of rugby activities across Wales, further cementing Isuzu’s contribution to the sport’s growth and development in the region. The partnership will also allow the brand to showcase the durability, reliability, and safety of Isuzu D-Max pick-ups to rugby enthusiasts and a broader audience.
George Wallis, head of marketing, Isuzu UK, commented: “This latest agreement means the Isuzu brand will have been continually associated with the WRU for eight years. Rugby is an intrinsic part of Welsh life, and we are delighted to continue our relationship with an institution which shares our values of dependability, toughness, and commitment. We are looking forward to future success on the field.”
This new announcement extends the existing relationship between the WRU and Isuzu UK which first joined forces in 2017, launching a four-year deal, and at that point, the biggest shirt partnership deal in the WRU’s history. The deal saw them take front-of-shirt sponsorship for both Men’s and Women’s senior sides until 2021.
“We are delighted to welcome Isuzu back as an Official Supplier to the Welsh Rugby Union,” says Nigel Walker, WRU’s interim CEO. “We have a successful history of collaboration together, and I look forward to seeing what the next two years with Isuzu have in store,” he added.
The renewed commitment between Isuzu and the Welsh Rugby Union marks a significant milestone in their enduring partnership, promising exciting ventures ahead as they continue to unite their values and passion for the sport.