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Iveco appoints light business line director

Iveco has appointed Emmet Wrafter as light business line director, with responsibility for its Daily light commercial range in the UK and Ireland.

Emmet Wrafter, light business line director, Iveco UK & Ireland.

Wrafter will be based at the UK headquarters in Basildon, and will report to Stuart Webster, UK & Ireland business director.

Wrafter entered the automotive industry with dealer sales roles at Citroën in 2003, and Audi in 2004. A year later he set-up his own dealership, Wrafter Motors, before joining the Ford Motor Company’s European commercial vehicle product marketing team in 2011.

He left Ford in February 2016 to become director of tactical sales & stock at LeasePlan, before accepting the position with Iveco.

Iveco’s Daily Euro 6 family of products has won a series of major awards in the UK in recent months, including Best Light Truck in the 2017 Van Fleet World Honours.

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