Iveco is marking its 50th anniversary with a series of events and activities across 2025 alongside the launch of Limited Edition vehicles.
Iveco – an acronym of Industrial Vehicles Corporation – was founded in 1975 with the union of five leading European industrial vehicle manufacturers: Fiat Veicoli Industriali (which included Officine Meccaniche and Lancia Veicoli Speciali), Unic and Magirus-Deutz.
Today, Iveco is one of the main players in the global transport sector. Its global presence includes a manufacturing footprint with seven production sites and eight R&D centres in Europe, Asia, Africa, Oceania and Latin America, and a widespread dealer network with 3,500 sales and service outlets supporting customers in over 160 countries.
Celebrating its history of innovation, the firm is planning a year-long programme of activities to connect its legacy with its future aspirations.
Customers will be invited to exclusive driving experiences in Turin and Madrid, where the historic Pegaso brand was born and where Iveco Spanish headquarters are now, allowing them to engage with Iveco’s vehicles in real-world settings.
Meanwhile, Iveco vehicles will take centre stage in iconic locations across Turin and interactive art installations will engage communities. The celebrations will extend beyond the brand’s birthplace, connecting the Iveco community with local events across the world, from Argentina to Australia.
The centre point of the anniversary celebrations is ‘50xBeyond’, a landmark four-day event by Iveco Group at Officine Grandi Riparazioni-OGR Turin and taking place 12-15 June. This flagship gathering will honour Iveco’s heritage, bringing together institutions, customers, investors, dealers, partners and all stakeholders that have contributed to building the history of the brand and shaping its future.
Iveco is also celebrating its milestone with Limited Edition vehicles featuring exclusive commemorative designs, looking back at the brand’s past and forwards to its future.
The Limited Edition Daily will be available in cab and van, with a Premium version featuring Anniversary stickers and logo, and customised interiors, while a Basic version will have the Anniversary sticker on the door.
The Limited Edition Iveco S-Way will officially launch in May at the Moto GP in Misano. Available in three colours, it will feature distinctive elements including a commemorative sticker, Anniversary logo and gold grille, as well as customised interiors.
Iveco has also reaffirmed its commitment to moving society forward by collaborating with strategic partners, bodybuilders, dealers and customers to power the transformation of the transport industry under the Driving the Road of Change banner.
Luca Sra, president, Truck Business Unit, Iveco Group, said: “Over the past 50 years, Iveco has thrived through collaboration and innovation. Our success is testament to the collective effort of everyone who has been part of our journey – our employees, dealers, customers and partners. Together, we have built a brand that is ready to face the challenges of the future. We have contributed to shaping the history of commercial mobility and we feel empowered by our legacy and the strong foundations we have built.”
