JLA, which supplies commercial laundry equipment, catering equipment and commercial heating, is seeing wide-ranging safety benefits after deploying advanced digital driver training across its fleet.
The company runs a national 400-vehicle operation and teamed up with Applied Driving to bolster its fleet safety strategy.
It’s using Applied Driving’s Companion+ product, which is integrated with fleet tracking software from parent firm Inseego via an API to analyse driver behaviour data and generate ‘Triggered Training’ to tackle at-risk driving behaviours.
The solution enables JLA to continue managing road safety issues effectively for all fleet drivers, enhance its internal safe driving culture and reduce insurance costs.
Benefits have been seen already. An initial trial led to increased road safety diligence and awareness, with the training focused on areas including in acceleration, braking and cornering.
Lisa Winnard, HR director at JLA, explained: “Ensuring the safety of our engineers is of the utmost importance to us and our partnership with Applied Driving supports that. At first, we undertook a six-week pilot of the integrated solution – covering 35 drivers in our western region – and were pleased with the results. Our drivers showed high levels of engagement with the gamification elements of the system, while the automated nature of the technology meant we were able to minimise our management involvement.”
The solution, delivered by Applied Driving in partnership with Novuna Vehicle Solutions, supplies drivers with targeted email or SMS safety messages followed by a combination of safety videos and e-learning modules to reinforce good driving choices.
Both employees and managers also get a weekly performance report, featuring an easy-to-view summary and using a simple ranking system to encourage healthy competition through gamification. The manager is also notified of persistent issues, enabling supportive intervention.
“By bringing together technology systems from Applied Driving and Inseego, we are creating a dynamic and automated driver and behavioural safety management solution for our fleet of close to 400 vans. It’s keeping our drivers safe,” added Winnard.
