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LDV reinforces growth plans under new dealer development manager

LDV has appointed Peter Johnson as a dealer development manager for the UK in line with the company’s growth strategy.

Peter Johnson, dealer development manager at LDV
Peter Johnson, dealer development manager at LDV

His addition follows the appointment of Bill Laidlaw last year – also as a dealer development manager – and reinforces the company’s growth plans, with Johnson responsible for the ongoing development of LDV’s dealer network.

He brings 40 years of sales experience in the motor trade, including 25 years in light commercials, from Vauxhall, Fiat and Ford franchises. His time at Ford included the position of commercial and rental manager for Inchcape Farnborough and commercial, fleet and rental manager for Bristol Street, Bromley in Ford’s commercial division.

Johnson’s appointment coincides with the expansion of LDV’s presence across Europe – where the range, which is distributed by the Harris Group, is present in the UK, Ireland, Channel Islands, Isle of Man and most recently Malta and Cyprus.

The company is also expanding the dealer network throughout the UK.

Commenting on Johnson’s appointment, Mark Barrett, general manager for LDV UK & Ireland, said: “Peter has extensive experience and a thorough understanding of the commercial vehicle industry which will be invaluable as he helps drive the expansion of our dealership network. It is an important time for us as we expand into new markets, including outside of mainland Europe, which is a huge milestone for us. Having re-established the LDV brand and laid the foundations for future growth with a fantastic dealer network, the next two years will see some exciting developments in terms of product offering and further expansion.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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