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Manheim launches its debut open online auction

Said to be a first in the industry, the open online auctions will feature a live auctioneer taking bids, along with live audio and live visual. In addition, all of Manheim’s registered account holders will be able to buy cars and commercial vehicles, while also benefiting from fixed transport rates for any purchase.  

Each auction will include up to 100 multi-badge, multi-vendor vehicles, all with full inspections, grades and supporting imagery. The first auction, held on 8th of April was focused on de-fleet cars, while the next event, on 11th April, will feature commercial vehicles and 17th April will see an event for stock that is ready-to-retail, forming part of a structured sales programme.

Dave Parry, general manager at Manheim Online, said: ‘Manheim continues to evolve its approach to offering a complementary mix of online and physical auctions, bringing a range of new sales channels to market strategy over the past six months. The enhanced online auction proposition is based on the company’s existing award-winning Simulcast technology and is designed to be a time-saving addition to the auction programme. The auctions provide further support for buyers and vendors, as they will have the ability to see everything they need to purchase a vehicle from their computer screen or mobile device.

‘The latest figures from Manheim highlight that since the launch of the new version of Simulcast in February 2013, online bids have increased by 41%. In addition, 28% of vehicle purchases now take place online through Simulcast. Manheim Online is, therefore, the perfect sales channel for busy buyers, as it offers dealers the opportunity to access good quality vehicles, along with the Manheim trade team’s expertise, from any location via desktop, tablet and mobile devices.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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