LEVC (London Electric Vehicle Company) has appointed Martin Rada as the managing director for its European operations.
With a 25-year career in the automotive industry, Rada will oversee and manage all activities in the region as the manufacturer ramps up for the launch of the left-hand drive VN5 range-extender van in March, following its arrival in the UK at the end of 2020. The van uses the same technlogy as the existing TX range-extender taxi.
LEVC’s European office is located in Frankfurt, Germany and it also has 19 dealer partners across continental Europe, with further network growth planned this year in markets including Switzerland, Sweden, Norway, Spain, Greece and Italy. There will be more than 50 dealers in place in key European locations by the end of 2021 and the combined sales volume in the region is forecast to be higher than LEVC’s home market in the UK in 2022.
Joerg Hofmann, LEVC CEO, commented: “Europe is an extremely important region for LEVC as we continue our export strategy to grow the company outside of the UK. We will be introducing LEVC into new markets and new business sectors this year, as well as launching our new electric van, VN5, in Europe. I am very pleased to welcome Martin to the team to play a critical role in ensuring LEVC’s success in Europe.”
Rada has previously held a number of European leadership roles, notably within the Fiat Group and including managing director for Fiat Chrysler in Germany. Most recently, hewas CEO and Co-founder of the startup ‘ViveLaCar’ in Austria and Switzerland.
He commented: “I am delighted to join such an iconic and established British brand to grow its presence across Europe. With the new VN5 electric van joining TX this year, I look forward to working with the team in Frankfurt to develop our commercial operations in new and existing European markets and significantly increase LEVC’s customer base across the continent.”