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Maxoptra tools enable delivery customers to access live order updates

Delivery customers can now ‘self-serve’ order information to access real-time updates on tracking and ETA notifications with new Website Widgets from Maxoptra.

Maxoptra tools enable delivery customers to access live order updates
Maxoptra tools enable delivery customers to access live order updates

The tools are based on data generated by Maxoptra’s route planning and optimisation algorithms and can be embedded into any website, using a map screen to provide customers with information including the estimated time of delivery and current vehicle location. Data is automatically and continuously updated using on-board telematics.

The app can also automatically generate SMS or email notifications, including links to real time status updates.

Earlier this year, Maxoptra announced the launch of a new Facebook bot that provides real-time delivery information to customers, using the Facebook Messenger service.

“The Maxoptra Website Widgets and Facebook bot mean customers can access everything they need to know about an order when they want to know it,” said Stuart Brunger, business development director at Maxoptra. “They also make the provision of SMS and email notifications very easy.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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