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Mediafleet showcases complete livery service with Milk & More rebrand

Doorstep milk delivery service Milk & More has awarded Mediafleet a major new contract to rebrand its fleet, utilising the fleet livery and branding specialist’s one-stop service.

Milk & More has chosen Mediafleet to rebrand its entire 1,200-strong fleet
Milk & More has chosen Mediafleet to rebrand its entire 1,200-strong fleet

Mediafleet is currently in the process of rebranding around 1,200 Milk & More electric milk floats, diesel vans, HGVs and trailers; it’s already rebranded around 250 Milk & More vehicles, including most of the firm’s 200 new electric StreetScooter milk floats.

The project has seen Mediafleet showcase both its creative agency services and its production and installation capacity, bringing a one-stop service for vehicle livery design. Although the firm has worked with major clients including E.ON, SSE and Wessex Water, the previous projects have seen Mediafleet use the client’s artwork.

Barnaby Smith, managing director, Mediafleet, said the one-stop shop approach meant it could draw upon its expertise in vehicle livery design: “Specialist creative agencies can be very two-dimensional so their designs are not always suitable for vehicle application. Mediafleet’s industry knowledge enables our experts to create branding that takes account of the shape of vehicles so that a company’s key messages are in the most visible places.

“The project is a fully comprehensive ‘front to back’ branding service, from initial design concepts, through to final brand plans all backed up by Mediafleet’s tried and tested production, installation and project management methods. It is a complete one-stop service and with creative agency design standards takes the concept of vehicle fleet livery to an entirely new level.”

The new vehicle wrapping promotes Milk & More’s growing home delivery product ranges and wider organic foods selection.

Laura Titchiner, head of digital at Milk & More, and in charge of the brand redesign, said: “We were very receptive to Mediafleet’s ideas and its understanding of the technical requirements of installing effectively the same livery on vehicles ranging from electric milk floats to HGVs.”

“The relationship with Mediafleet has worked very well and we hope to have a long-term partnership for many years.”

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Written by Natalie Middleton

Natalie has nearly 20 years of fleet journalism experience, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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