Print

Posted in:

Mercedes-Benz Vans showcases lifestyle credentials with pop-up store

Mercedes-Benz Vans UK is to launch a Pop-Up Store in the intu Trafford Centre in what’s believed to be a ‘first’ for the vans industry.

Mercedes-Benz Vans Pops-Up at intu Trafford Centre
Mercedes-Benz Vans Pops-Up at intu Trafford Centre

Intended to highlight the lifestyle capabilities of the new X-Class as well as the Marco Polo camper van and Vito Sport crew van, the Pop-Up Store will run from 5 February for six weeks, offering test drives of all three vehicles on location alongside other vehicles from the van range.

The store will also provide more info on the Mercedes-Benz Vans range using the ‘Find Your Mercedes-Benz’ touchscreen tool, along with a touchscreen Approved Used Van station, accessories details and information on connectivity.

It will also feature a children’s area and a nine-screen video wall.

Steve Bridge, managing director, Mercedes-Benz Vans UK, said: “This is the first time our brand has ever been located in such a retail environment, so this really sets our stall out to those consumers who may never have experienced what we’re all about.”

For more of the latest industry news, click here.

Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

7121 posts