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Mercedes-Benz Vans showcases lifestyle credentials with pop-up store

Mercedes-Benz Vans UK is to launch a Pop-Up Store in the intu Trafford Centre in what’s believed to be a ‘first’ for the vans industry.

Mercedes-Benz Vans Pops-Up at intu Trafford Centre
Mercedes-Benz Vans Pops-Up at intu Trafford Centre

Intended to highlight the lifestyle capabilities of the new X-Class as well as the Marco Polo camper van and Vito Sport crew van, the Pop-Up Store will run from 5 February for six weeks, offering test drives of all three vehicles on location alongside other vehicles from the van range.

The store will also provide more info on the Mercedes-Benz Vans range using the ‘Find Your Mercedes-Benz’ touchscreen tool, along with a touchscreen Approved Used Van station, accessories details and information on connectivity.

It will also feature a children’s area and a nine-screen video wall.

Steve Bridge, managing director, Mercedes-Benz Vans UK, said: “This is the first time our brand has ever been located in such a retail environment, so this really sets our stall out to those consumers who may never have experienced what we’re all about.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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