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Michelin announces key appointments for B2B division

Michelin Tyre Plc has appointed Chris Smith as sales director for its B2B division, which includes the truck/van sectors.

Chris Smith, sales director B2B at Michelin Tyre
Chris Smith, sales director B2B at Michelin Tyre

Smith began his career at Michelin in 2007 and most recently held the position of truck & bus marketing director – North Europe.

His new role will see him draw on his CV experience to leverage maximum opportunities for Michelin in other industries including agriculture and earthmoving.

He commented: “I’m really excited about the opportunity to lead our sales teams across these key sectors where Michelin Group enjoys a significant share of both the original equipment and replacement markets. My focus is on ensuring Michelin delivers the best possible service to our customers in these key markets.”

Michelin has also named Helen Ratcliff as marketing director, covering the B2B sectors, as well as Michelin’s B2C product ranges for the passenger car, 4×4, cycling and motorcycle ranges.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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