Michelin Tyre Plc has appointed Chris Smith as sales director for its B2B division, which includes the truck/van sectors.
Smith began his career at Michelin in 2007 and most recently held the position of truck & bus marketing director – North Europe.
His new role will see him draw on his CV experience to leverage maximum opportunities for Michelin in other industries including agriculture and earthmoving.
He commented: “I’m really excited about the opportunity to lead our sales teams across these key sectors where Michelin Group enjoys a significant share of both the original equipment and replacement markets. My focus is on ensuring Michelin delivers the best possible service to our customers in these key markets.”
Michelin has also named Helen Ratcliff as marketing director, covering the B2B sectors, as well as Michelin’s B2C product ranges for the passenger car, 4×4, cycling and motorcycle ranges.
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