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Milk delivery service expands fleet with custom-build floats

Temperature-controlled vehicles from CoolKit are being used by a milk and fresh produce delivery service to expand its reach further.

The Modern Milkman service needed 125 vehicles to manage growing demand for its delivery services

The Modern Milkman started out as a local milk round in Pendle, Lancashire and, on the back of fast-rising demand, has opened additional hubs in new areas; it now delivers a local service to some 20 towns and cities across the North West and continues to expand.

The growing business needed 125 vehicles to manage demand and delivery, and founder Simon Mellin turned to CoolKit. The collaboration between the two firms identified the Fiat Doblo as the perfect model on which to work and led to a prototype model for Mellin to trial.

CoolKit’s sales and marketing director Glenn McCulley said: “We have never before been asked to convert a vehicle to help milkmen deliver a range of fresh groceries in darkness, but as company recognised for our R&D and innovation, we knew we could present The Modern Milkman with the solution they needed.”

The prototype was tested on various routes around Greater Manchester over a few months and following a few enhancements to the original prototype vehicle, Mellin was very happy with the final product.

He said: “The design we chose was the most ergonomic for our drivers and will help make their job easier, especially now we have a wide range of products. The two-section design will allow our drivers to deliver more products to even more customers, whilst making it easier than ever before.”

He continued: “As our business continues to grow, the custom-build milk floats will allow us to further expand our range of return and reuse groceries to encourage even more customers to help us reset our throwaway society.”

 

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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