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Mobile data effective at measuring key workforce metrics as well as fleet, says Chevin

So says Chevin, adding that such fleets using such data can have a direct impact on the performance of an organisation. 

Ashley Sowerby, managing director, said that the trend was developing where there was a proactive attitude to data capture, notably on commercial vehicle fleets. 

He said: “What we are seeing is a situation where the lines between traditional fleet software and what is called enterprise resource planning are becoming blurred. 

“On a van fleet, a driver might use a mobile device to clock on and clock off, record interactions during the day, and even automatically calculate their mileage. 

“If you have this happening across a fleet, you have some very interesting information about not just the efficiency of your entire mobile workforce. This could range from simple calculations about hours worked through to complex investigations into the productivity and efficiency of your employees.” 

The same arguments could also be made where fleets used mobile devices to record basic informations about a fleet of sales people, Sowerby added. 

“Here, you can see the hours worked overall, time spent travelling and costs incurred through company car use and measure this against sales performance.

“It allows a very direct way of looking at the productivity of your employees on an overall and on an individual basis, and is very much in line with ERP thinking.” 

Sowerby added that being able to provide and analyse this information was increasingly providing fleet managers with greater corporate influence. 

“We are certainly seeing situations where the vast amounts of useful data now being recorded by some fleets is helping managers increase their status.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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