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Mobile workforce to grow 33% within five years, predicts GreenRoad

Demand for mobile applications for driver behaviour based technology, services and expertise is increasing with many workforces already equipped with mobile devices.

However, the fleet performance management solutions provider believes that by 2020 the rate at which fleet managers will sign up for mobile devices (estimated at 300% growth) is set to outpace and replace hardwired technology.

The increase in demand for mobile applications has been attributed to the accessibility of the apps, the low costs associated with them and ease of use.

Commenting on the predictions, David Rodriguez, SVP marketing of GreenRoad Technologies, said: “What we are seeing is that much of the mobile device and solution expanse is due to the traditional concerns such as fuel costs, improved safety and better operations, but the main forcing function that we see pushing the growth in mobile solutions continues to be that they are easy to access, they are low cost and easy to deploy both geographically and within organisation.

“So for many mobile solutions it’s as easy as going to the app store or to Google Play and downloading the app directly to your mobile device. Another reason that mobile is continuing to rise is that simply tracking vehicles with telematics and black boxes is no longer a key focus because tracking is so commoditised in today’s market.

“More advanced fleet and workforce managers are looking for more comprehensive solutions that can increase the overall efficiency of a fleet, doing so through more powerful and insightful tools outside of the basic tracking.”

GreenRoad’s mobile solution addresses real-time driver behaviour and coaching, vehicle tracking, vehicle maintenance and fuel usage optimisation. The technology also allows management to access total visibility about the performance of both drivers and their fleets, as well as identifying driver hot spots and idling times – allowing them to set stricter policies to eliminate any issues.

The GreenRoad mobile app can be dowloaded and logged into by using GreenRoad credentials. Once the app is up-and-running, the device should be placed in the middle of the cockpit of the vehicle, so that it doesn’t pose a distraction.

 The app allows customers to access core driver behaviour analytics and operates on a three-colour function, with green signifying safe driving, followed by yellow and finally red depending on the severity and type of risk posed by the driver.

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