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Mr Fruity optimises delivery services with telematics

Fresh food wholesaler Mr Fruity has deployed telematics from Teletrac Navman to optimise its six-day-a-week delivery service.

Peter Millichap, UK marketing director at Teletrac Navman

The Norfolk-based fruit and vegetable business, which distributes its fresh, quality produce to catering companies across East Anglia, has deployed a range of tools through Teletrac Navman’s connected fleet management platform, DIRECTOR, to streamline its operations for its 12-strong vehicle fleet and optimise its customer service offering.

The deal will see the business benefit from vehicle tracking to get a dynamic overview of the location and performance of its entire fleet while also monitoring driver behaviour. This will enable it to help enhance its road risk management.

Furthermore, the business will benefit from Teletrac Navman’s maintenance performance software, which alerts managers of pending maintenance services or MOTs, to ensure vehicles are always compliant and roadworthy.

Andy Knights, dept general manager at Mr Fruity, said: “We respond to our customers’ exact requirements with a same day delivery service operating from Monday to Saturday, so working as efficiently and productively as possible is key to the success of our business. This is why Teletrac Navman’s solutions appealed to us, as the software gave us the tools we need to ensure maximum customer satisfaction through the freshness of our products and the smooth-running of our services.”

Peter Millichap, UK marketing director at Teletrac Navman, added: “Fast and efficient distribution is absolutely essential when operating in the fresh food industry, so DIRECTOR was a natural fit for Mr. Fruity. The business now has full visibility of its fleet performance and mobile resource activity, so it can successfully accommodate the evolving needs of its customers.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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