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New campaign celebrates nation’s van driver ‘hidden heroes’

A new UK-wide campaign has launched to shine a light on the unsung heroes who have kept the country moving during the coronavirus pandemic.

The campaign recognises the nation’s commercial vehicle driver unsung heroes

The ‘Who is a Commercial Driver?’ initiative is run by global telematics and tracking provider Teletrac Navman and intended to recognise the nation’s commercial vehicle drivers, who have gone the extra mile in the crisis.

The initiative, run in partnership with road safety charity Brake – sees 15 commercial drivers from fleets across the UK join forces to share their stories about how they kept Britain moving during Covid-19.

It includes a video campaign that aims to raise awareness of the extra pressure the pandemic has put on the country’s commercial drivers, as without their continuous efforts, communities across the nation would have struggled without access to essential goods, services or healthcare.

Managing director Richard Lilwall said: “It’s these workers, on the front line of logistics, who not only have an important role to play generally, but who have kept this country going over the past six months, with everything from vital life-saving PPE deliveries, to fast-moving consumer goods that keep the economy ticking over.

“What’s more, extended working hours, more vehicles on the road, an increase in shifts, and more deliveries per shift have all become the norm in recent months for those drivers bearing the load, in partnership with their colleagues in logistics. For their dedication to ensuring everything gets from A to B, we want to show our appreciation.”

Katie Shephard, spokesperson for Brake, added: “The past six months have been extremely challenging times for everyone across the UK and it has been a pleasure to work with Teletrac Navman on this project. As a road safety charity, Brake understands the challenges around driving for work and is proud to support this campaign to thank commercial drivers, especially during this difficult time.”

For more information about the campaign, click here.

 

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Written by Natalie Middleton

Natalie has nearly 20 years of fleet journalism experience, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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