A new one-day course designed to offer insights into fleet manager thinking is now available for motor manufacturers, new and old.
The Fleet Mindset Masterclass has been developed by the Association of Fleet Professionals in partnership with automotive sales, technology and marketing specialist ROI Automotive, which partners with 39 leading motor brands.
Designed for established manufacturers and new entrants, it’s aimed at manufacturer corporate sales executives, sales managers and account managers looking to deepen their understanding of fleet and the complex range of challenges their fleet customers face.
Paul Hollick, chair at the AFP, said the arrival of the training was a win-win, combining the insight that ROI Automotive delivers into the approach of manufacturers with the AFP’s awareness of current fleet manager concerns.
“It’s very much a bridge between the two bodies and their areas of expertise, sharing knowledge to the benefit of all involved.
“The result is a course that provides manufacturers with an enhanced understanding of what fleet managers are aiming to achieve in 2025 and beyond, and the pressures, complexities and challenges they face. This should in turn lead to those fleet managers receiving a higher level of service through greater understanding of their developing needs.”
A successful pilot of the course garnered positive feedback and the AFP said it’s set to be a strong addition to the training portfolio offered through the AFP Fleet Academy.
Nigel Sandiford, CEO at ROI Automotive, said the company was helping to make the project happen for the benefit of fleet buyers and fleet suppliers.
“Our automotive clients want to empower their teams to better support fleet managers but have found limited opportunities, so we have partnered with the AFP to create this unique course where they will gain a deeper understanding directly from fleet managers about what they need from suppliers. A day such as this – spending time refocusing on your customers – is invaluable.
“Delegates will develop a solid understanding of the landscape of today’s fleet management, uncovering how fleet decisions are made, how internal stakeholders are managed and how to develop a client proposition beyond just selling a product.”
More details about the Fleet Mindset Masterclass are available by emailing [email protected] or calling 07598 686500.
